How do you capture seafood lovers on Twitter, through Facebook or other platforms? This new communication may be free but it takes savvy to use it to the benefit of your brand. This session will give you a basic understanding of social media and will highlight its attributes so you can take advantage of its strengths without wasting valuable time. Learn why transparency and sustainability solutions will be even more critical to your business with this new form of media in the marketplace. Walk away brimming with ideas on how to engage and cultivate a devoted consumer base.