How have consumer shopping habits changed as a result of the tight economy?  Are consumers seeking out different seafood products?  Are they trading down to less expensive items?  Are they spending less per trip?  This presentation will provide insights into the shifts in consumer purchase preferences and how that is impacting seafood sales.

Steve Lutz of the Perishables Group will utilize they national database of 13,000 supermarkets to identify the latest trends in seafood performance.  His talk will reveal the seafood categories that are showing sales growth and those that have been hit by decreasing performance.   He will also highlight seafood performance in key U.S. markets and examine supermarket selling practices.  He will also examine loyalty card data from 200,000 households to document changes in seafood consumer purchases.

Butch Brougher of Nielsen will drill down on consumer panel information to identify how specific households and different demographic consumer segments are shifting purchases of seafood.  The presentation will reveal actual seafood consumer buying behavior, household demographic information, segmentation of frequent/infrequent, and heavy/light consumers and provide a picture of how consumers shop for seafood across various outlets.



For a preview of this session, please view this interview between SeafoodSource.com and Butch Brougher of Nielson.

Butch Brougher Interview