Seafood Sales have a far reaching impact on total store sales.  Studies have shown that seafood customers tend to be high ring customers, purchasing higher end products from multiple departments in the store in order to create their meal experience.  The panelists in this session will help you to understand how to best cross merchandise other departments with seafood in order to maximize customer purchases; how to best highlight the seafood department and draw increased traffic – and as a result increasing traffic  to the remainder of the store; how to measure additional business that seafood generates; and to discover what are customers looking for from a seafood department – can you make the sale without the service and if so,  how?

This session is free to all attendees thanks to a generous sponsorship by