Keynote Address

CHANGE IS INEVITABLE....RESISTANCE IS FUTILE!

It is time to stop thinking and acting like part of a collective....because the real winners in modern retailing  are the businesses and personalities that take a chance, gamble on a unique reading of the marketplace, and look for differential advantages that will distinguish them from the pack mentality.

Michael Sansolo, formerly of the Food Marketing Institute (FMI), and Kevin Coupe, the "Content Guy" for MorningNewsBeat.com - now teamed up on MorningNewsBeat and a new enterprise called The Coupe-Sansolo Project - look  to the past, present, and future for examples and lessons that can help audiences create innovation-driven customer experiences.  Using proprietary research compiled by The Hartman Group and their combined four decades writing about and observing the retailing business, Sansolo and Coupe provide the kind of perspective, humor and engagement that nobody else in the industry offers.

Kevin Coupe is the founder and “content guy” of  MorningNewsBeat.com, the daily online information service that offers “news in context and analysis with attitude”.  In addition, he runs Coupe Communications, a production company that specializes in business videos that are designed to help companies define and share ways to communicate big ideas with employees, customers or clients.

He is also a contributing columnist to SupermarketGuru.com, Chain Store Age, and numerous other publications and websites. He was the founding editor of IdeaBeat.com, and was a staff writer and editor for Progressive Grocer, Supermarket Business, and Drug Store News.